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Three sides to every story

Wearable cameras and now smart-glasses give market researchers more access into consumers’ lives, in a more cost-effective and unobtrusive way. The question for qualitative research is how can we help create understanding around the visual,...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Dianne Gardiner
June 15, 2014
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Citation

Gardiner, D. (2014a, June 15). Three sides to every story. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/three-sides-to-every-story